Who are you, REALLY?
A BrandPrint, for companies, teams, or individuals; helps ensure all our activities and initiatives support and enhance our ‘brand’. By integrating and combining this process in a unique way with Coaching Psychology and Positive Psychology frameworks and interventions, we have evolved a Program with a powerful experience and takeaway tool.
British Soccer teams have for many years adopted a somewhat derogatory chant aimed at the opposition or its individual players with the rhetorical question, “Who Are Ya?”, that is “Who are you?”. Our Best Practices flips that into a direct question: “Who Are You? Actually?”.
Years of experience in building brands for both individuals and organizations, around the concept of a BrandPrint in a variety of commercial and practical environments enabled us to innovative that into a Positive Psychology Coaching and Intervention tool.
If we accept the definition of brand as the aggregation of the characteristics that an entity asserts as its identity, then its BrandPrint is a one-page tool that defines and represents the essential elements of that brand.
Think of it as the soul of the brand. Our ‘Soul’ is what guides us. Our Compass and North Star is case of doubt or when we are required to be decisive. To choose which way to go, which way to act, and which way to ‘be’. Our result answering of ‘Who Are Ya?! – is our W.A.Y.
BrandPrint is a one-page tool that defines and represents the essential elements of that brand.
Our result answering of ‘Who Are Ya?! – is our W.A.Y.
If we think of ourselves as a ‘brand’ – not just how others perceive us, but how we perceive ourselves and then how we conduct ourselves within that, with integrity and authenticity. Thus, a BrandPrint provides clarity, direction, and meaning for us. It serves as the strategic platform for all decisions. It helps ensure that all our activities and initiatives support and enhance us, the brand. When the BrandPrint creation and definition process is integrated and combined with Coaching Psychology and Positive Psychology frameworks and interventions, the experience is extremely powerful.